Mobile Commons allows for two types of Campaigns-your standard Campaigns and Smart Campaigns. Smart Campaigns is an advanced Mobile Commons tool and must be added to your account by your Mobile Strategist. Email your strategist or mc_support@mobilecommons.com to get Smart Campaigns enabled for you.
A Smart Campaign is a Campaign whose subscriptions are created through a group as opposed to an opt-in path. This is helpful if you want to message certain sub-sections of your subscribers in different ways. Your group MUST be made up of Active Subscribers and you must message these subscribers in accordance to the terms they opted-in with. For more information on compliance please read our compliance article and email your Mobile Strategist or mc_support@uplandsoftware.com.
Your Smart Campaign is based off of a filtered Group- this must be a Filtered Group. This means subscribers are entering and leaving the group based on specific profile information, or filters. You might create a filtered group of people who want to receive messages 1x a week instead of every day, or people who want to quit smoking but haven’t set a quit date yet. If you are messaging subscribers in different ways based on their profile parameters Smart Campaigns are a great solution.
- Create your group:
- Create a New Group
- Select your filters.
- Create your Group.
- Create your Smart Campaign
- Give your campaign a name, and select the Group you want your Campaign based on.
Hit "Create".
Navigating to your Smart Campaigns:
Smart Campaigns will be denoted by the type "Smart".
Once your Smart Campaign is created you can create message schedules or broadcasts from your campaign. They function exactly like your regular campaigns, except they do not have opt-in paths. You can also edit your Smart Campaigns just like you would a regular campaign.